The Party’s Over
The Party’s Over was a literal overnight success. While producing this soapy, award winning slasher, I decided to take our concept to TikTok… then woke up the next morning with 10,000 followers. We grossed over 51,000 by the end of of the campaign.
TikTok
Our first video received over 350,000 likes and almost 1 million views.
After our initial viral success, I worked hard to grow our platform and keep followers engaged.
I frequently answered viewer questions, posted on-trend content, and enlisted the help of the actors to create behind-the-scenes vlogs while on set.
On Set Content
Analytics
Demographics
Following
Instagram allowed us to connect with our followers more intimately. We posted a lot of behind the scenes photos, stills, and even reposted art and edits made by followers!
Edits by followers… aren’t they so talented?!